Webcomic Marketing Strategies : Blogging

Starting a Blog...
Part of a 13 part series: Exploring Webcomics Marketing Strategies

One of the many reasons I have started a blog detailing the creation of my webcomic business plan is to market the webcomic in an 'accessible' way. A lot of my research backs this idea. One article I found testifies to this concept: 'Why are blogs so great anyway?'. To summarize what the article says...

• Blogs are usually written in plain english making them easily accessible
• Anyone can post the information, even the internet non-savvy
• The information is easily used by other systems making them easy to disseminate
  

This 'plain' language idea allows for 'plain language' searches. Which for people, I imagine, is how they intuitively do searches and would expect to get results. If this is true, this can make blogs a great tool for marketing your webcomic blog and/or webcomic to more people. Especially for people who are not exposed to webcomics. With this is mind here are ...

8 tips I found on the web for increasing hits on your blog:

1. Blog with keywords

2. Post on Current News

3. Post Your Own thoughts

4. Link Out
Link outs to other sites are tracked on blogging sites like Blogger.com

5. Link In
Pingoat.com: I ran into this researching blogs, this links to all the blog listers I have heard of. Go there to get 'Add Blog' links to the respective sites.

6. Track Backs

7. Guest Blog

8. Make Comments

Now these are great points however, I don't get the impression that simply creating a blog will not necessarily drive traffic to your webcomic. But it can if it is relevant AND good. It's got to be a site people will be able to get good information or has "illuminating" opinions. If you want to see more of what I found on creating/maintaining a good blog go to UseIt's Weblog Usability article: Top Ten [ blog ] Design Mistakes