Webcomics Marketing Strategies
I was doing some exploring in the Comixpedia forums the other day and found a thread on 'Advertising Frontiers'. It discussed trying to market to fresh audiences. This sparked a thread in my own mind. How do I plan to market this blog and eventually my webcomic? I decided I needed a plan, so off I went, searching the web for ways to promote my blog and strategies for the webcomic-to-be. I did a fair amount of research and found some great stuff ( I also found lots of crap! ). In the coming weeks I plan to detail what I found in a series of blog posts called "Addressing Webcomic Marketing Strategies". Each post will explore in detail the research results and how I plan to address them. The posts will follow this format I found on seo-writer.net ( a freelance marketing resource site )...
- Media relations, including news releases and canned stories.
- Search engine optimization
- Writing articles for online and/or offline distribution
- Newsletters
- Free giveaways, including e-books or custom software
- Online classes ( tutorials )
- Affiliate programs
- RSS feeds (online syndication)
- Blogs
- Paid advertising or PPC placement (pay-per-click ads in search engines and elsewhere)
- A testimonials strategy
- Free samples
- Classified ads (offline).
- Business cards
- Pamphlets
- Discussion forums
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