A journal documenting a process of creating and launching a webcomic business...

Friday, October 28, 2005

Webcomics Marketing Strategies : Tutorials

Tutorials
Part of a 13 part series: Exploring Webcomics Marketing Strategies


I explored something about tutorials earlier but I thought I would expand on this subject even further in this post. Tutorials are like articles but for 'noobs' ( inexperienced people ) who want to learn how to do something.
Personally, I use the web for every kind of research I can think of (I use tutorials all the time). Its what makes the web so powerful, information, you can learn how to do just about anything. The great thing about tutorials for your webcomic website or even regular comics website is three-fold.
  • It builds a certain intimacy and trust between you and your patron ( getting to see the 'magic' lets your patrons relate to you )
  • Really good ones can be viral in that people will posts links to it
  • There are quite a few tutorial sites that allow you to add your tutorial to their listings*
Tutorials will get you search hits on it for a long time to come since there an unending number of 'noobs'. Tutorial sites can get you hits from people who like art and might be interested in your comic. Tutorials can give you a nice lasting presence.

Just about anything is fair game for tutorials. Check out PolyKarbon it is a good example of how tutorials can help your webcomic. Another might be BlamBot, they have some tutorials on things related to comic lettering.

Lastly, just a tip, the better and the clearer the tutorial, the more mileage you will get out of it ;)

*Here are some good tutorial websites to submit to...
Good-Tutorials.com
TutorialGuide.net




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