Webcomic : Business Plan : Phasing
Over the past few months, alright maybe years, I have been trying to launch a webcomic business. And for the most part I was failing. And until recently, I did not realize why....
Creating a business is far larger proposition than one would think. The wide range of requirements a business requires to start ( required for the best chance of success ) is a little discouraging when one steps back to see it as a whole. I was trying to launch a huge endeavor in one foul swoop. This paradigm made every step seem infinitesimal to the whole job and huge at the same time. Each requirement was such a commitment of time.
Failure can be the mother invention too ( although it can be construed for 'necessity').
Recently, due to all of my life's frustrations, I stumbled upon an idea. Why do this in one huge step? Why not phase it in? [ Little Bang ] Birth of an idea... Why not use the phasing as way to promote the comic? Now, for some of you, 'phasing in' this may have seemed obvious, but for someone like me this thought actually popped into my head and did not at the time seem so 'obvious'... The subsequent thought however does seem, at least to me, like a less obvious twist to phasing. This in turn led to a business plan ;)
- Start a blog tracking the progress, this will act as a journal, a progress chart, and a log of your work towards publication, AND a tool for promotion
- When the comic is ready for publication, publish it with WebcomicsNation, taking advantage of the publicity/marketing
- When the website design is ready to be launched with all of the functions fit into the honed business plan, the infrastructure is cemented in, and you have a reasonable audience that will support a move, move to own website/server
- Join or create a webcomics collective
PS: I would like to say, or in a blog, type that I am glad I have started doing this 'journal'. It is both catharthic AND it helps me articulate/document my thoughts for future reference...
PPS: One could, if one wanted, see the last PS note above synonymous with the 'noun' meaning of rather than the 'verb' meaning of catharthic, depending on your feelings towards my blog. OK, enough with the fart jokes... PFFFFFT!
1 Comments:
Yep that is it.
It might take time to get a readership thought.
Find a way to get "fans" fast. Make sure your art is fantastic or your writing is geared towards the correct readers. Remember you cannot beat Penny Arcade and the likes at their game. Find something unique.
6/1/09 4:03 PM
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